Case study 01 · The Walt Disney Company
National Geographic × Lindblad co-branding
Two expedition brands, one website. It had to look like both of them at once, and still be something the content teams could update themselves every week.
Role
Consultant / Technical Lead, via Myridius
Period
April 2024 — present
Worked with
Disney UI/UX team, LEX team, QA and content authors
Stack
AEM · ReactJS · Storybook · MapBox
Problem
Two brands that both had to feel like themselves
The partnership needed pages that read as National Geographic and Lindblad at the same time, without building a second version of everything to get there.
It also had to stay editable by the people who publish it, so a change to a trip page never had to wait on a developer.
My role
Build it, prove it, support it
- Built the new pieces the partnership needed, and documented them so the next person could reuse them.
- Worked directly with Disney's designers on how each piece should look and behave, checking every requirement against what was agreed.
- Worked with the LEX team to bring in the maps travellers use to follow a voyage.
- Wrote the tests, ran the releases, and handled what came up once it was live.
Result
Shipped, and still shipping
The co-branded pages went live and are still maintained by the same team, with the maps handed over cleanly. I stayed on as the lead for the work that followed.
What I'd take to the next team
Work like this rewards patience with other people's constraints. Building it was never the hard part — getting two brands to agree what something means, and writing that down so it outlives the people who agreed it, was.